Since social media is such an important concept (and is so often misunderstood), I'll define it: Social media provides the way people share ideas, content, thoughts, and relationships online. Social media differs from so-called mainstream media in that anyone can create, comment on, and add to social media content. Social media can take the form of text, audio, video, images, and communities. A good freelance medical writer excels at creating strategic campaigns and raising public awareness.
The best way to think about social media is not in terms of the different technologies and tools but, rather, how those technologies and tools allow you to communicate directly with your buyers in places they are congregating right now. Just as a point of clarification, note that there are two terms that sound similar here: social media and social networking. Social media is the superset and is how we refer to the various media that people use to communicate online in a social way. Social media include blogs, wikis, video and photo sharing, and much more. Using a pr freelancer gives you a team of high-calibre, seasoned PR, comms and creative experts.
A subset of social media is social networking, a term I use to refer to how people interact on sites like Facebook, Twitter, LinkedIn, and similar sites. Social networking occurs when people create a personal profile and interact to become part of a community of friends and like-minded people and to share information. You'll notice throughout the book that I use both terms. This is about the larger concept of social media, while we dive into detail about social networking. The strength of a healthcare marketing agency is its shared experience in conjunction with a personal and individual approach to client relationships.
I'm fond of thinking of the web as a city—it helps make sense of each aspect of online life and how we create and interact. Corporate sites are the storefronts on Main Street peddling wares. Craigslist is like the bulletin board at the entrance of the corner store; eBay, a garage sale; Amazon, a superstore replete with patrons anxious to give you their two cents. Mainstream media sites like the New York Times online are the newspapers of the city. Chat rooms and forums are the pubs and saloons of the online world. You've even got the proverbial wrong-side-of-the-tracks spots: the web's adult-entertainment and spam underbelly. Many a healthcare communications agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
Let’s say you’ve prepared a press release. On your tracking sheet list the media outlets you’ve sent it to, and when. A few days later you call the newspapers and TV stations to gauge their reaction. You should note the name of the person you spoke with. Distill his or her comments into a brief sentence or two on your tracking sheet. If the media contact wants additional material, ship it out, noting on the sheet what you sent, and when. You can see that by maintaining a thorough log like this, you will always know exactly where you stand with any media target. You can refresh their memories, and remain a step ahead. I offer a sample of a tracking sheet I’ve used, but by all means feel free to devise one that works for you. As long as you have a tracking sheet form in place before you make that first call or lick that first stamp, you’ll be in good shape. A healthcare pr agency provides you with diverse and effective PR support to ensure your message gets heard every time.